KneeShorts' Philosophy
The Culture War - welcome to our little corner of the battlefield!
KneeShorts believes that successful businesses (even those selling apparel)
can be built on principle. The principle to which we are dedicated is modesty.
We promise not to sell low hip-huggers, teeny-weeny inseams, high slits,
or other immodest cuts of clothing. We hope that you will patronize KneeShorts'
and prove to mainstream retailers that they do not need to carry immodest clothing
to be successful!
KneeShorts' Management
Scott and Carol Askew founded, manage and own KneeShorts Clothing Company.
Scott, with accounting and law degrees from BYU, is a business attorney licensed to practice
in several states. He has lived in Utah, Arizona, California, Idaho, Virginia, New York and
New Jersey. Carol is an experienced IT professional, with over twenty years experience in a wide
variety of technical, computer-related areas. Raised in Texas, she now enjoys living in Utah.
KneeShorts' Milestones
Fall 2000 - Scott and Carol Askew conceptualize Internet retail business providing
knee-length shorts. KneeShorts Clothing Company formed on October 31, 2000.
March 2001 - KneeShorts' Internet retail website fully operational - first pair of shorts sold!
April 2002 - KneeShorts opens temporary brick-and-mortar test store in Draper Utah.
The test is a success.
October 2002 - KneeShorts adds pajama bottoms to its product line in time for holiday
shopping season.
March 2003 - KneeShorts opens first permanent retail location in Sandy Utah.
Fall 2003 - KneeShorts adds skirts and ladies' jeans to its product line.
November 2003 - KneeShorts opens second retail location in Orem Utah. And expands
product line to include nightshirts and athletic shorts.
2004 and 2005 - KneeShorts continues to expand inventory selection to include zip-off pants,
more pajamas, long camisoles and more.
2006 - KneeShorts continues to expand product selection even more, including super-soft microfiber robes.
Opens third retail location in St. George, Utah.
Named 23rd fastest growing company in Utah.
2007 - KneeShorts adds modest swimsuits to its product mix. For the fall football and Christmas season,
adds local high school and university (BYU) apparel.
Named 50th fastest growing company in Utah.
Contact Information
To contact KneeShorts Clothing Company, click this link.
Note on "modesty"
On occasion, a customer will ask whether KneeShorts' has adopted the "correct"
standard of modesty. We believe that there are many legitimate standards for modest dress
- some personal, others religious or institutional. We support any standard that attempts
to promote modest dress. We aim to carry styles that will appeal to many standards of modesty
- whether inspired by a school dress code or an individual's personal beliefs.
Click here for more information about our clothing.
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